An intelligence briefing, not a content farm

Fitness Industry Insider exists to give operators, investors and suppliers of the global fitness economy a briefing they can act on: what moved this week, what it means, and where the evidence lives.

How we work

• Two-source rule. Every story rests on at least two independent sources. One-source items are marked as such or don't run.
• Claims carry receipts. Every number and quote links to the source it came from. We read what we cite.
• Verification passes. A separate check re-opens each cited source and confirms the specific figure or wording in context before publication.
• No hype vocabulary. "Revolutionary", "game-changing", "disruptive" and their cousins are banned by lint, not just by taste.
• Sources rot, evidence shouldn't. Where possible we link an archive snapshot alongside the live source.

What we cover

Seven sector desks — clubs, tech & wearables, nutrition, recovery & longevity, corporate & medical wellness, home fitness, and money & people — plus standing trend dossiers that track the forces reshaping the industry.

Who we are

The desk publishes collectively as the FII Editorial Desk. Corrections and tips: [email protected].